Thursday, March 02, 2006

Snapshot from Hell - part VI

After a long break from updating my blog...its time to get back to business. A lot of things happened in the past 2 months....and also during this time i came to realise that how difficult is keep on updating ur blog...sometime i lack time...sometimes comtents and sometimes both.
One of the major events of MAXIM (Marketing Association of XIM) was to conduct MAXINATION the annual events where all the blocks of the Hostel have a blood bath. The whole events consist of lots of activities like Block intro (which consist of block skid), General and Business quizzes, Crosswords, debates, Block rock and Baap of all Brand wars.
All the blocks where to make an imagnary fruit that can have imaginary features and attributes and we have to do the marketing of that fruit by giving a name, promoting it by company and it should have a Punchline.....and believe the amount of brain storming tht it requires is too much.
Our block finally came up with TAKATAK our star shaped fruit, from the company TASTY and we were having the punchline "Takatak khao, manpasand swad pao" based on the concept that whatever taste u want u can have by consuming Takatak, the grand promotion was at its best with our special brand promoter, we were given shout slots where we can shout abt our product,company and punchline. This all lasted for 3 full days and nights... whole of the college was filled with spate of banners and all other promotional gadgets.
Our block intro was a real master piece ..going with image of C block.. the "Bajrangis".......all too far away from dangerous creature called "Nari".... each of the protaganist has played a role which they are surely going to remember for life.....and that skid has fetched us the first prize in it...
Our block performed average on each events but we finally landed at fourth spot among the six blocks of the hostel......but the amount we enjoyed during these 3 days is unexpressable...though it had cost us the sleep of 3 days, and lots of physical and mental pain.
But with Maxination it had made us learnt not only some Marketing Gyaan and professional ways of doing things but also how to work as a team, how to build consensus when u have a stormy session where each one us trying to put our own ideas, how to do things which u have never thaugt that could do and u would do, How some people behave totally differently when there is pressure of performing well.... I think the MAXINATION has done its justice in teaching us what we should know as a management graduate.

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